14 Jun 08 Google Chrome Comic is Viral Marketing at its Best!

Although you might get a laugh from the bastardized versions of Google Chrome Comic, the comic itself is a viral marketing feat at its best.

Why?

Well, take a look at this marketing strategy where a company sends out fake employee badges and fake company organization chart just to get the bloggers’ attention.  (I actually had chance to talk to one of the founders of the company at the Web2.0 show)

In a similar fashion, Google sends out their Chrome Comic Book to all types of bloggers, developers, and press people before you can even download the browser itself.

What happened after that is you know what.    (Yes, very badly bastardized versions of the comic indeed but the fire spread wildly through the blogsphere causing people like me to make a blog about the Chrome)

I think Google Chrome will keep going strong as long as the Chrome developers (Chromers) respond to wanted features and bugs quickly. Tags:bugs, Chrome Rumors, comic book, company organization chart, developers, employee badges, fashion, founders, google, laugh, marketing strategy, viral marketing, web2 0

12 Jun 08 Google Chrome Comic Sold for $372!

The Australian’s copy of Google Chrome Comic was sold for $372.  ($454.99 AU) – calculator

The seller will be donating all profits to charity.

What I wonder most is if Google will start selling their comic book as Chrome gains in popularity.

Perhaps, that was the genius, the Google Chrome Comic book got everyone interested and Google secretly may have paid easily couple million dollars for this “comic” marketing effort.  (maybe not but it’s like it hits you later)

Here’s the excerpt from the closed auction:

One copy of the official Google Chrome copy book sent to bloggers and members of the press prior to the launch of Google’s Chrome browser.

I received mine late as they sent it to my PO Box, meaning it couldn’t get to me via courier.

An online copy of the comic book is available on Google here.

This is a limited edition print, and is not publicly available from what I’m aware. With Google Chrome quickly gaining marketshare, the book that launched a Google browser will only increase in value with time.

I’ve briefly flicked through the book, but it hasn’t been shared around, so consider the condition mint.

Given it wouldn’t be fair to profit from something sent to me directly, all proceeds after costs (ebay + paypal costs) will be donated to charity, split 50/ 50 between Beth Kanter and Beyond Blue.

via valleywag Tags:auction, beth kanter, bloggers, calculator, charity, Chrome News, comic book, condition mint, ebay, excerpt from, genius, google browser, launch, limited edition print, marketing, million dollars, popularity, proceeds, profits